Alia Bhatt’s Paris Fashion Week post generates $1 Million, puts L’Oréal Paris on top of MIV list 1 : Bollywood News

December 11, 2024 News जन मंथन

Alia Bhatt’s Instagram post from L’Oréal’s Le Défilé runway show at Paris Fashion Week in September generated $1 million in MIV, placing L’Oréal Paris at the top of the Media Impact Value list.

Alia Bhatt’s Paris Fashion Week post generates $1 Million, puts L’Oréal Paris on top of MIV list

Alia Bhatt, global icon and L’Oréal ambassador, made her debut at the prestigious L’Oréal Le Défilé runway show in September, where she not only captivated audiences with her ethereal presence but also made waves in the world of digital influence. As per the report by Launchmetrics, her post from the show has contributed to the brand’s overall Media Impact Value making it top the list, generating $406.2 million worth of impact, 14 percent higher than in the previous quarter.

The report attributed the increase to L’Oréal’s Le Défilé runway show during Paris Fashion Week in

September where 32 of the brand’s ambassadors, including Alia Bhatt and Kendall Jenner, walked the catwalk to highlight the different faces of beauty.

The show alone generated $46.1 million in media impact value, bolstered by Bhatt, whose Instagram post from the show generated $1 million in MIV.

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